{"id":63208,"date":"2021-09-21T00:00:00","date_gmt":"2021-09-21T04:00:00","guid":{"rendered":"https:\/\/hitconsultant.net\/?p=63208"},"modified":"2021-09-19T20:31:49","modified_gmt":"2021-09-20T00:31:49","slug":"embracing-patient-engagement","status":"publish","type":"post","link":"https:\/\/hitconsultant.net\/2021\/09\/21\/embracing-patient-engagement\/","title":{"rendered":"Healthcare Leaders: The Importance of Embracing Patient Engagement"},"content":{"rendered":"\n
\"Connected:
Carina Edwards, CEO of Quil<\/strong><\/figcaption><\/figure>\n\n\n\n

We are incredibly lucky to live in a historically connected world. The internet, smartphones, and technology of all kinds have brought people together in ways unimaginable just a few decades ago. These massive communications paradigm shifts have also left their mark on medicine, although in an unpredictable way. One of the most positive impacts on healthcare hasn\u2019t been a breakthrough treatment or therapy \u2013 but an increase in patient engagement and a deep understanding of its importance in positive health outcomes.<\/p>\n\n\n\n

Patient engagement, or patients actively educating themselves and being treated as a partner in decisions about their healthcare, is a key part of the \u201ctriple aim\u201d of improved outcomes, better care, and lower costs. Patients want to be champions for their own health. Thanks to the ease with which anyone has access to the internet \u2013 from the most curious toddlers to the most tech-resistant seniors \u2013 people now have the tools at their fingertips to be that champion.<\/p>\n\n\n\n

Tracking your steps or sleep schedule with an app or wearable is great, but the real problems arise when patients turn to WebMD or \u201cDr. Google\u201d to self-diagnose or learn on their own. It\u2019s indicative of a lack of engaging resources that resonate with individuals and their personal goals and can lead to confused, overwhelmed, and potentially misinformed patients. When patients don\u2019t have access to relevant, trusted health resources, it creates challenges for all health stakeholders.<\/p>\n\n\n\n

The solution? We must put the patient at the center of care. We must also forge new relationships with patients and their providers and fortify existing ones. Patient engagement takes many forms, but we know it goes well beyond a simple consult or occasional phone check-ins. Healthcare is building a more collaborative process around treating patients, and the results speak for themselves.<\/p>\n\n\n\n

The hard facts<\/strong><\/p>\n\n\n\n

Patient engagement isn\u2019t a post-COVID fad \u2013 healthcare consultant Leonard Kish boldly proclaimed that patient engagement is the \u201cblockbuster drug of the century\u201d in an article nearly a decade ago. What have we learned since then?<\/p>\n\n\n\n

In clinical settings, patient engagement decreases\u00a0hospital readmission rates<\/a>\u00a0and\u00a0improves medication adherence<\/a>\u00a0when patients are home. Through a combination of technological tools like wearables and healthcare apps to more old-fashioned techniques as simple as providing written care plans and connecting patients with community resources, patients experience improved outcomes. These are not the exciting, revolutionary breakthroughs that will get your face on the cover of\u00a0JAMA<\/em>, but they are the keys to boosting positive health outcomes for all patients.<\/p>\n\n\n\n

The flip-side is true as well \u2013 patients with low health literacy are 4.5-times<\/a> more likely to experience post-surgical infection than those with adequate health literacy. Lack of engagement in treatment decisions was cited in a 2017 study<\/a> as a main patient-related barrier to medication adherence. The math is simple. When patients have the information they need and are integrated into the decision-making process, they have better health outcomes.<\/p>\n\n\n\n

Patient engagement is not just good for patients, but good for physicians and payors as well. More leaders are including financial discussions as part of the patient engagement formula. 43 percent of patients<\/a> said they changed their behavior regarding medical visits or procedures because of costs while 24 percent delayed prescriptions or never had them filled for the same reason. If the healthcare industry is interested in making patients a member of the team and helping them be champions of their health, finances are a necessary evil to tackle. Plus, good patient engagement leads to better reimbursement.<\/a><\/p>\n\n\n\n

The positive impact of patient engagement goes beyond involving the patient as a collaborator in their own health, and engaging patient caregivers can have equally positive health benefits. In one study, simply involving a patient\u2019s family member as part of their care team reduced hospital admissions by 25 percent<\/a>.<\/p>\n\n\n\n

In light of the studies and analyses and think-pieces and expert panels, a simple fact shines through.\u00a0Patient engagement works.\u00a0It improves outcomes, saves money, and facilitates a more positive and productive experience for all parties involved.<\/p>\n\n\n\n

What next?<\/strong><\/p>\n\n\n\n

Unfortunately, we can\u2019t call on Moderna, Pfizer, and Johnson and Johnson to mass-produce this particular \u201cblockbuster drug.\u201d Luckily, we can bring together business, healthcare, and technology leaders who are already working hard to advance this paradigm shift embracing patient engagement.<\/p>\n\n\n\n

We can increase health literacy by engaging with patients and making the healthcare information more available to the patients and caregivers where and when they need it most. In a world where we can watch our favorite television shows on three different streaming services, there should be no reason patients and their loved ones can\u2019t get access to easily understood, reliable healthcare information.<\/p>\n\n\n\n

Similarly, if physicians and healthcare networks embrace the patient engagement<\/a> tools modern-day technology affords us in combination with face-to-face engagement techniques, all patients and caregivers can experience the positive outcomes they deserve. Today\u2019s world is more connected than any other time in history. Healthcare leaders must use this incredible opportunity to bring patients into the fold.<\/p>\n\n\n\n

When customers shop online, they are at the center of the shopping experience. When they browse their favorite streaming service, they see customized recommendations based on their viewing history. Let\u2019s leverage that knowledge and technology to put patients and their caregivers squarely in the center of care and in the center of the healthcare experience.<\/p>\n\n\n\n

\n\n\n\n

About Carina Edwards<\/strong><\/p>\n\n\n\n

Carina\u00a0Edwards\u00a0is the CEO of\u00a0Quil<\/a>, the digital health joint venture of Comcast NBCUniversal and Independence Blue Cross. Bridging the silos between providers, payors and employers, and empowering individuals and their caregivers,\u00a0Quil\u00a0is a health engagement company offering a portfolio of digital-forward engagement solutions that address the distinct needs of the providers and payors of health, and arm patients and their caregivers with all the knowledge and encouragement they need to optimize their health experience. From procedural journeys like hip replacement to life events like birth\/maternity,\u00a0Quil\u2019s ability to meet individuals \u2018where they are\u2019 \u2013 in preferred digital forums from a smartphone, tablet, to TV – drives better individual and caregiver engagement in partnership with their providers and payors.<\/p>\n","protected":false},"excerpt":{"rendered":"

We are incredibly lucky to live in a historically connected world. The internet, smartphones, and technology of all kinds have brought people together in ways unimaginable just a few decades ago. These massive communications paradigm shifts have also left their mark on medicine, although in an unpredictable way. One of the most positive impacts on … Read More<\/a><\/p>\n","protected":false},"author":65,"featured_media":63209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[1117,1986,1804],"tags":[1683,899,967],"yoast_head":"\nHealthcare Leaders: The Importance of Embracing Patient Engagement<\/title>\n<meta name=\"description\" content=\"Patient engagement takes many forms, but we know it goes well beyond a simple consult or occasional phone check-ins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hitconsultant.net\/2021\/09\/21\/embracing-patient-engagement\/\" \/>\n<meta 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