{"id":2164,"date":"2011-01-21T10:00:00","date_gmt":"2011-01-21T15:00:00","guid":{"rendered":"http:\/\/www.hitconsultant.net\/2011\/01\/21\/career-spotlight-know-your-audience-2\/"},"modified":"2023-09-06T15:28:02","modified_gmt":"2023-09-06T19:28:02","slug":"career-spotlight-know-your-audience-2","status":"publish","type":"post","link":"https:\/\/hitconsultant.net\/2011\/01\/21\/career-spotlight-know-your-audience-2\/","title":{"rendered":"Career Spotlight: Know Your Audience"},"content":{"rendered":"
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The starting point for all communication is becoming aware of the intended audience and approaching them on an appropriate level. So many times, people get themselves into difficult situations because they did not consider the audience\u2019s reaction to the message. Anyone could make a list of controversies that started as the result of an insensitive remark or one that was not well thought out. In addition to considering what the message says, as a writer (and speaker) you need to consider how the ideas are expressed.<\/div>\n
To ensure successful written communication, first think about the people who will read it. By putting yourself in their shoes, you will gain insight into what they want to know and how they want to be addressed. The Temple of Apollo at Delphi in Greece has an inscription that cautions each person to \u201cknow yourself.\u201d Improving communications encourages people to\u00a0know thy audience.<\/em><\/div>\n
Salespeople are no strangers to the concept of \u201cput yourself in the buyer\u2019s position.\u201d It means that the seller (in this case, you as writer) will consider what features and benefits to present to the person on the receiving end. Word choice and message length (think: brevity) will show your recipient how much thought and care you put into crafting your message.<\/span><\/em><\/div>\n
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Audiences are composed of people, all of whom have different perceptions. These questions will yield a variety of answers, simply because perceptions differ:<\/em><\/div>\n